tonight, nathan and i ventured to our favorite date spot (well, one of them anyways)- Starbucks! we often frequent here for date nights (partly because we have gift card money and of course because we just like their drinks). tonight, we took with us books to read while we sat and enjoyed our drinks of choice (for nathan, an early grey tea latte, and for me, a decaf pour over coffee in a for here mug with of course, whipped cream). while nathan read lewis' the great divorce, i dove into the latest starbucks book- onward, by howard schultz. i hope to share my thoughts on it more as i read more about it, but needless to say, it is quite interesting. as i was sitting in this starbucks store, i couldnt help but notice the very things he was talking about. the book is about how he came back to being the the ceo of the company in 2007, and the struggles and changes starbucks has survived over the last several years. i invite you read it and join me in a discussion about some of the things he mentions.
i will say, as a customer, it impresses me that the ceo of such a large company cares about things like the smells that permeate the stores- to the point that he even formed an aroma task force! from the consistency of the brewed coffee to the different business practices he encourages, mr. schultz really cares. i think thats pretty cool. so check it out- i'll be posting some more thoughts on it as i get into it!